| 8:30 | Registration |
| 9:00 | Welcome |
| | Director Morten Kamper, FDIH & Director Edward O’Hara, JupiterResearch |
| 9:10 | Marketing 2.0: How the Web changes the old Marketing Rules |
| | Distinguished Engineer and Product Manager Mike Moran, IBM |
| | How does the Internet change the old marketing rules?
Your customers can comment on your blogs, they can rate your products, and they can even create a hate site if they really don't like you. You need to be listening. Your customers also show you what they like and what they don't with every click of your Website. |
| 10:00 | The New Power of the Internet – What Drives Change in the Digital World? |
| | Director of Product Marketing EMEA Rikard Steiber, Google |
| | Is social networking really the future of advertising?
How will it impact on your operations?
Is the online growth fueled by shifts from offline media to the Internet?
Will this change the types of ads we can expect to see?
Will paid search continue as the dominant online advertising format?
Will branding/display advertising experience growth and how will they be relevant?
What companies will benefit from this growth? |
| 10:40 | Break |
| 11:00 | Search - the Great Enabler for web 2.0 |
| | Simon Baptist, Strategic Product Manager, Fast Transfer & Search |
| | Search as we know it has gone way beyond the "web search box", and it now has a wide and deep impact on the new generation of commercially relevant and successful Web 2.0 solutions. See how search as a matching engine between a customer’s intent and a product or service opens up new business models and new ways to monetize on targeted online marketing. |
| 11:30 | Improving Customer Loyalty by Promoters |
| | Vice President Consumer Experience Conny Kalcher, LEGO |
| | The success of the LEGO Group is closely linked to the strong brand promise, measuring the organization’s ability to deliver on that promise, and building brand ambassadors internally and externally. Conny will talk about their success with implementing a net promoter program over the last years. How does the LEGO company track promoters and detractors and get a clear measure of the LEGO Groups performance through the eyes of the customer. |
| 12:00 | Lunch |
| 13:00 | Track 1:
The Mobile Web: Future trends in online marketing as the web goes mobile |
| | Senior Analyst Thomas Husson, JupiterResearch |
| | Mobile Internet: Unleashing use in a nascent market
The magic circle theory to unleash use among early adopters
Mobile search and Mobile Social Networks - early but promising days
Mobile Advertising: Achieving Long Term Display and Search Revenues |
| | Track 2:
The Move Toward Enterprise 2.0 |
| | Interaction Partner Justin Taylor, Global Solutions Team Mediaedge:cia UK |
| | How, and why, is the nature of the web evolving? How is web 2.0 enabling and empowering connected consumers? What challenges does consumer web 2.0 empowerment present to brands? How can brands overcome the challenges and build active consumer engagement? What role does search play in this new, consumer controlled online media landscape? |
| 13:45 | Track 1:
Consumer preferences for online marketing in the airline industry |
| | Marketing Director Gudmundur Oskarsson, Icelandair |
| | How a small airline can make waves across the Atlantic by looking big on the web: Search Marketing as a strategic sales platform for an airline with ambition! |
| | Track 2:
International expansion strategies – Using the web to drive international markets |
| | CTO Christian Kongsted, Notabene.net |
| | Companies that expand into international markets must define a strategy for each market. If you do it right the growth potential is infinite. Learn from best case stories. |
| 14:30 | Break |
| 14:50 | Track 1:
Step-by-Step Search Marketing Success workshop |
| | Mike Moran |
| | How does Search Marketing create attention for your brand and create higher sales, even if you don't sell online? How do you know what Search Marketing is worth to your company? Where do you start your Search Marketing efforts and how to you continually improve from there? Find out the steps to succeed at Search Marketing so that your company is found by Google. After all, if they can't find you, they can't buy from you. |
| 14:50 | Track 2:
Optimizing for Local Search |
| | Senior Analyst Nate Elliott, JupiterResearch |
| | How many Europeans search for local businesses online?
How many European search marketers use local search targeting?
Will search engines support both the users and the marketers? |
| 15:20 | The Move Toward Enterprise 2.0 |
| | Business Architect - Strategic Marketing Ivan Bager, VELUX |
| | VELUX has taken important steps implementing Enterprise 2.0 business practices that allow for more spontaneous, emergent, knowledge-based collaboration. This session will take you through VELUX's strategy in this field and show how VELUX will drive the next wave of value creation. |
| 15:50 | Break |
| 16:00 | Thinking global - marketing local |
| | Co-Chief Executive Officer Lars Seier Christensen, Saxo Bank A/S |
| | How Saxo Bank uses Internet to market the brand globally?
Saxo Bank discovered best practices for implementing global marketing strategies at a local level, and has achieved outstanding results. How does local marketing affect the global stage and vice versa? |
| 16:45 | Final remarks |
| 17:00 | Reception |
