| 8:30 | Registration |
| 9:00 | Welcome and Kick-Off |
| | Bent Dalager, Head of the Danish Financial Services Client Service Group, Accenture |
| 9:15 | Keynote: What Financial Corporations need to understand about Online Behaviour |
| | Mike Moran, online marketing expert and author of Search Engine Marketing Inc. and Do It Wrong Quickly. |
| | If you have been struggling with how your financial company can make more use of the Web, this is your chance to learn how to apply what you already know about marketing and customer service to the new world of online marketing. |
| 10:00 | Keynote: The User Revolution - Web 2.0 in the Financial World |
| | Jerry Michalski, Sociate |
| | Today loyalty is won through responsiveness, quality, excellent service, reliability and trustworthiness. The user revolution has been amplified by the adoption of web 2.0 sites such as Facebook and other emerging software platforms. These new interaction platforms facilitate information sharing and ocial communication between all parties, changing the ways customers relate to financial companies. To be trustworthy in this new climate, these ompanies must act differently. |
| 10:45 | Keynote: The New Playing Field of Customer Experience Management |
| | Mauro Macchi, Accenture |
| | While financial companies must acknowledge the importance of the experience when managing the customer relationships, strategic and operational hanges are also required. The fact is that financial companies are at different stages of development, when it comes to designing and deploying atisfying customer experiences. However, regardless of where they are in the process, the bar representing customer expectations has been raised, and the pace of change often exceeds a company’s ability to respond. |
| 11:30 | Panel Discussion with Mike Moran, Jerry Michalski and Mauro Macchi. |
| | Moderated by Bent Dalager. |
| 12:00 | Lunch |
| 13:00 | Track 1 |
| | Think Big And Place All Your Money On Red! |
| | Torben Skjødt, M.Sc. MBA – Industry Head, Google |
| | Is the User Revolution all about thinking big and making really big bets or is there another way to engage and embrace the empowered user? Just how big is the
User Revolution and what are the consequences for the financial community? |
| 13:00 | Track 2 |
| | Insurance 2.0: Atava – Next Generation Insurance in Scandinavia |
| | Martin Jeppsson, CEO Atava Sweden |
| | It’s simple, it’s online and it’s a success. Atava is an online based insurance company that has customized its products to target certain groups, and hereby simplified the process of buying insurances to only a few clicks. How did Atava become a success in Sweden? And what are the expectations in Denmark? |
| 13:30 | Track 1 |
| | Jyskebank.tv - Online financial services to a broad audience |
| | Frank Pedersen, Director marketing & communications, Jyske Bank |
| |
October 1st 2008 Jyske Bank launched its online TV channel jyskebank.tv. With high quality productions and topics not just relating to Jyske Bank and not even being strictly financial, the ambition is obviously to be more than just a branding channel but a new media. How will banks and other financial companies do in competition with the traditional media? And did the financial crisis and the demand for constant information on the subject give the new online TV channel a flying start? |
| 13:30 | Track 2 |
| | Pension 2.0 – Will the Internet Revolutionize the Pension Market? |
| | Jens Perch Nielsen, Professor at CASS Business School, London and owner of Festina Lente |
| | In the future, pensions will be influenced by the customers’ demands for visibility, simplicity and the possibility of online interaction. How will this change the pensions as we know them today and how fast will this process exceed? Will the development be led by today’s well-established companies or will new players enter the market? |
| 14:00 | Track 1 |
| | Transformation of Mobile Banking |
| | Presentations by Business Innovation Manager Mette Grimm Munck, Danske Bank and John Strand, Strand Consult. |
| | What do consumers want from the next generation of services? What does this mean for banks and service providers? How do banks succeed in providing their customers the convenient ability to stay connected with their finances when they are on the go?
Followed by panel discussion. |
| 14:00 | Track 2 |
| | Online Branding of Financial Companies |
| | Head of Electronic Marketing & Graphic Design Philip Wegloop, Nordea
Global Head of Marketing Kasper Grønnegaard, Saxo Bank
Followed by panel discussion moderated by editor in chief Carsten Steno, Berlingske |
| | Case studies from Nordea Bank and Saxo Bank.
With their recent marketing strategies, Nordea Bank has embraced the world of online marketing even more.
Being solely an online bank, Saxo Bank has prioritized online marketing and used the Internet as a short cut to internationalization. |
| 14:45 | Track 1 |
| | Multichannel Strategy – The Next Challenge for the Financial Sector |
| | Mauro Macchi, Accenture |
| | Customers are adopting a multichannel behaviour faster than ever. It is therefore important to understand how to build and use an efficient interactive platform. Furthermore, it is necessary to know how to support the real-time information need of employees, sales and customer service. |
| 14:45 | Track 2 |
| | A Crash Course in Web 2.0 |
| | Jerry Michalski, Sociate |
| | The drivers of the Web 2.0 revolution are the emergence of the always-on generation, the social revolution, the related economic revolution and widespread availability and adoption of Web 2.0 tools such as Facebook, Twitter and Flickr. Jerry Michalski will lead us through the underlying forces that have led to Wisdom Of The Crowds, The Long Tail, and other forms of collective action that are shifting the balance of power. |
| 15:30 | Networking and Refreshment Break |
| 16:00 | Keynote: Online Strategies in the Financial World |
| | Mike Moran, online marketing expert and author of Search Marketing Inc. and Do It Wrong Quickly. |
| | Should top financial executives rethink their strategies and implement online solutions faster? How should they go about it? This session, will give an insight into which activities to focus on and how to prioritize them when thinking finances online. |
| 16:30 | Final Remarks |
| | Followed by reception with wine and snacks |
